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Wolff Set to Sell Shareholding Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided the Mercedes team to record-breaking success in F1

Mercedes team principal Toto Wolff is in advanced talks to offload part of his shareholding in the Mercedes F1 outfit.

The deal estimates the Mercedes team at £4.6 billion – a record for a Formula 1 squad – following the McLaren team were valued at £3.5 billion in an adjustment to corporate structure last September.

Wolff, who holds one-third of Mercedes F1, would sell a shareholding approximately 5%.

The 53-year-old will remain as team boss and chief executive officer if the sale goes through.

Shareholder Structure

Remaining partners in the team are Mercedes-Benz and chemicals giant Ineos, who each also own a third of the enterprise.

An official representative said: "We will be making no official statement on the matter. The management structure of the team will remain unaltered, and each shareholder are dedicated to the ongoing success of Mercedes-Benz in Formula One."

Valuation Increase

The deal signifies a significant increase in worth of the Mercedes team after Ineos Group bought its share for £208m in 2022.

This surge demonstrates the expansion in market values of F1 teams in the past few years as a consequence of the growing popularity of Formula 1 around the world.

This trend was evident with the box-office performance of the F1 movie featuring Hollywood star Brad Pitt, which was released in summer 2023 and earned more than $630m (£458m) at the box office.

The film represents the actor's top-grossing film and the most successful sports film to date.

Current Performance

The Mercedes team are runner-up in the team standings, behind McLaren, with three Grands Prix remaining in the current championship.

Their lead driver British driver George Russell has won two of the 21 grands prix this year and is in fourth place in the individual standings behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a record eight straight team titles and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

Written by

Lacey Boyer

Elena Voss is a veteran journalist covering tech and global affairs with a focus on digital trends and their societal impact.

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